The Death of 3rd-Party Cookies: How Websites Can Adjust [Updated]

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities.  Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice.  […]

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This article was originally published on https://blog.admixer.com

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