Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes

Home > Marketing > Teams and sponsors approve of ‘League of Legends’ esports ecosystem changes

As of Tuesday, June 11, Riot Games is combining several of its “League of Legends” leagues across Asia and the Americas. So far, most stakeholders in Riot’s esports ecosystem appear to approve of the change, despite the potential for conflicts between regional sponsors.

The updates to Riot’s “League of Legends” ecosystem were announced by Riot esports head John Needham during a “Dev Update” posted to the official “League of Legends” YouTube channel on June 11. The biggest change was the consolidation of Riot’s “League of Legends” leagues in the Americas — the North American LCS, the Latin American LLA and the Brazilian CBLOL league — under a single umbrella.

The new league, so far left unnamed, will include six teams from the current North American ecosystem and seven from Latin America, as well as a promotion and relegation system that allows one team from the second tier of “League of Legends” esports to participate in the top flight every season.

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The original post is at Marketing Archives – Digiday

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