E-commerce customers record a 30-second video once and Maverick’s technology uses the voice samples to generate thousands of videos that are personalized to each customer.
Maverick leverages deepfakes for real e-commerce connection by Christine Hall originally published on TechCrunch
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality. Today, an adtech out of Spain that’s doing just this has raised a big round of funding to double […]
Okendo analyzes customer review data to drive more sales and customer trust.
Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic, and FX. The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+, which would likely be […]
Even with inflation, and a potential recession on the horizon, now is the time to reach out to existing customers and stick with them through the ups and downs.
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.
As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third-party tracking of app users on iOS, also on a claim […]
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.
At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google’s apps and sites, including Google Search, YouTube, and the Discover feed in the Google app. From a new three-dot menu that will appear on all […]
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual report on the state of the video advertising industry. According to its findings, digital video advertising grew 21% in 2021 and is expected to grow […]
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one of the companies hoping to make a killing on that shift is announcing some funding and an M&A move to cement its […]
” Digital Marketing Summit Seoul is a sought-after and the largest marketing conference in Korea where participants come to learn about the latest trends and insights in the rapidly-evolving modern marketing world. DMS 2022 will emphasize on the continuous digital transformation of marketing, how the latest technologies trends – mixed realities, Metaverse, NFT… – impact …
I appreciate very much this opportunity to share my thoughts and look forward to engaging in fruitful, constructive, and open exchanges with my fellow panelists.https://lnkd.in/g2Xe9peA
Don’t miss our exclusive “CX Martech Panel Discussion: Leveraging Marketing & Technology to enhance Customer Experience” on 24 March 2022, 9:00 AM – 5:00 PM (SGT) at the World CX Summit – ASEAN. https://hubs.li/Q016jTcc0
The UK government has again announced an extension to the scope of the draft Online Safety Bill — this time bringing scam ads into scope following pressure from campaigners. In parallel, it has also launched a consultation on strengthening existing regulation of the online ad industry, laying out a range of options to beef up […]
Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.
Online advertising is generally terrible and our expectation that ‘information should be free’ has tragically even ended up powering disinformation-filled social networks like Facebook. Many companies have tried and failed to turn advertising into a way to power good causes. What is to be done? When I met Amy Williams back in 2016, it seemed […]
