digital – Devendr.

ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider The post ShowHeroes Group: CTV ...

Making Science & Silverbullet Group Announce Joint Venture

Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around The post Making Science & ...

smartclip Acquires Realytics to Form Joint Offer and Accelerate the Convergence of Video Advertising Ecosystems

smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of The post smartclip Acquires Realytics ...

Customer Journey

The concept of the customer journey has gained attention not just because brands are competing on customer experience, but also because it’s a proven approach that delivers results: brands creating multi-layer journeys for their customers find a strong correlation with increased loyalty and sales. So what ...

Planning for Marketing Analytics

For any kind of digital marketing data analysis, the first step is always to plan for it. It is vital to identify primary business objectives that your analysis can address and the data that you will analyze will tie back to these key questions. There are many free ...

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