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Customer Journey

The concept of the customer journey has gained attention not just because brands are competing on customer experience, but also because it’s a proven approach that delivers results: brands creating multi-layer journeys for their customers find a strong correlation with increased loyalty and sales. So what ...

Planning for Marketing Analytics

For any kind of digital marketing data analysis, the first step is always to plan for it. It is vital to identify primary business objectives that your analysis can address and the data that you will analyze will tie back to these key questions. There are many free ...