In today’s ExchangeWire news digest: after posting an improvement to its underlying business, Meta’s shares skyrocket by 20%; Publicis Groupe announces it anticipates growth of up to 5% in 2023; and the EU and Singapore officially launch a partnership …
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness – Sustainability in Digital Advertising’ Report. The survey received 256 respondents from acr…
The concept of the customer journey has gained attention not just because brands are competing on customer experience, but also because it’s a proven approach that delivers results: brands creating multi-layer journeys for their customers find a strong correlation with increased loyalty and sales. So what is customer journey, and how can I get started? …
For any kind of digital marketing data analysis, the first step is always to plan for it. It is vital to identify primary business objectives that your analysis can address and the data that you will analyze will tie back to these key questions. There are many free and accessible tools available once you understand where you’re going …