cookies

Digital Marketing Asia 2021

Goodbye cookies: Moving into a cookie-less world with winning digital assets First-party identity is the new marketing currency due to blocked third-party cookies. Now, all insights are collected within a brand’s private, owned, and dedicated environment. This session examines how to build an identity solution that enables you to drive accountability and transparency across the …

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Future of Advertising: Pivoting Without Cookies

The future is cookieless, and that’s an inevitable fact. There were nearly 500 people that found this topic crazy relevant right now that they wanted to hear it live on this webinar. But whether it becomes an advertising hellscape or a paradise depends on how marketers face this truth and pivot their operations. But what factors can marketers expect to contend with, and how will consumers react to this development?