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Web Analytics

The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large, the analytics industry is still dominated by data collection methodologies and tools. We all are obsessed about collecting more data. Lots of data. But rarely ...

Planning for Marketing Analytics

For any kind of digital marketing data analysis, the first step is always to plan for it. It is vital to identify primary business objectives that your analysis can address and the data that you will analyze will tie back to these key questions. There are many free ...