Saudi influence over gaming extends far beyond esports

Home > Marketing > Saudi influence over gaming extends far beyond esports

Saudi Arabia has bought its way into just about every facet of gaming and esports.

In 2022, Savvy Games Group, the gaming arm of Saudi Arabia’s government-controlled Public Investment Fund (PIF), announced plans to invest $38 billion to transform Saudi Arabia into a global gaming hub. Two years later, the country is well on its way to accomplishing that goal.

Over the past year, esports industry observers have focused much of excitement — or criticism, depending on who you ask — on flashy Saudi megaprojects such as the Esports World Cup and the gaming portion of Qiddiya, Saudi Arabia’s planned entertainment city. But the reality is that Saudi Arabia’s holdings in gaming go much further and deeper.

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The original post is at Marketing Archives – Digiday

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