Category: research

December 12, 2024

Most consumers see no impact from AI personalisation in retail
July 9, 2024

Most customers don’t want companies to use AI for customer service
May 30, 2024

2 in 5 customers are concerned about AI ethics
May 21, 2024

43% of Gen Z think ads in games ruin the experience
May 7, 2024

71% plan to tighten budgets and be selective on purchases
April 22, 2024

Performance only marketing experiencing ‘slow death’ as digital brand builders dominate
April 12, 2024

British constumers want more than just rewards
April 2, 2024

50% of consumers can detect AI-generated content
March 18, 2024

Content chaos grows as marketers struggle with omnichannel demands
January 31, 2024

Two thirds of SMEs have no marketing plan