Category: Preview

January 17, 2025

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
January 14, 2025

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 13, 2025

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
January 10, 2025

Here are the cases for and against AI agents
January 8, 2025

As social fragmentation continues, marketers rewrite the social playbook
January 7, 2025

For brand marketers, creators and athletes are becoming interchangeable
January 6, 2025

Have we reached peak ad network?
January 3, 2025

Advertising’s dealmakers are gearing up for a 2025 surge
January 1, 2025

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
December 27, 2024

A look at Digiday’s most popular WTF explainers in 2024
December 24, 2024

The pragmatist’s guide to esports in 2024
December 20, 2024

Marketers have a new audience to worry about — large language models
December 18, 2024

Digiday+ Research: Marketers reflect on what they consider a successful 2024
December 16, 2024

2024 was the year Reddit made a play for social media’s organic sports crown
December 12, 2024

How Bluesky hopes to win over publishers (and users)
December 11, 2024

The year the memes took over reality – and marketing followed
December 10, 2024

How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
December 9, 2024

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
December 6, 2024

How VaynerMedia is optimizing its supply path optimization practices
December 5, 2024

Programmatic marketers sound off on impact of AI-driven ad buys