Overheard at The IAB Tech Lab Summit

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IAB Tech Lab marked its 10th anniversary this week with a two-day summit hosted in New York City where participants debated the challenges of the years ahead, not to mention the shortcomings of the years gone by.

To kick off proceedings, the IAB Tech Lab CEO claimed, “Nothing will be the same again…” while fellow conference participants shared their points of view, both publicly and privately, at a time of reflection.

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Photograph of IAB Tech Lab's Anthony Katsur.

“Mandates are hard for trade bodies …” — IAB Tech Lab CEO Anthony Katsur discussed the difficulties involved in convincing different tiers of the industry to convene around an identifier that can replace the third-party cookie.

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The original post is at Marketing Archives – Digiday

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