Category: Media Buying

May 5, 2025

What if Google isn’t forever? Marketers grapple with a platform in flux
April 23, 2025

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
April 23, 2025

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
April 14, 2025

How Google is using the cloud to pitch creative AI tools
March 31, 2025

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
February 14, 2025

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
December 31, 2024

Generative AI grows up: Digiday’s 2024 timeline of transformation
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
November 27, 2024

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
August 22, 2024

Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
June 27, 2024

How programmatic is opening up the Olympics to advertisers
February 13, 2024

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative