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Category:
Media Buying
March 31, 2025
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
February 14, 2025
Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
December 31, 2024
Generative AI grows up: Digiday’s 2024 timeline of transformation
December 12, 2024
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
November 27, 2024
Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
August 22, 2024
Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
June 27, 2024
How programmatic is opening up the Olympics to advertisers
February 13, 2024
Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative