Category: Marketing

April 28, 2025

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
April 28, 2025

The winners and losers of Google’s third-party cookie reversal
April 25, 2025

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 25, 2025

Meta’s Threads ads arrive fast, but advertisers move at their own pace
April 25, 2025

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
April 24, 2025

Google’s Chrome retreat puts momentum for cookie alternatives in doubt
April 23, 2025

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
April 23, 2025

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
April 23, 2025

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
April 22, 2025

The language of uncertainty returns with earnings season
April 22, 2025

Marketing Briefing: How the current chaos affects influencer marketing
April 22, 2025

Marketing Briefing: How the current chaos affects influencer marketing
April 22, 2025

What’s the future of data collaboration platforms?
April 22, 2025

In the CTV race, LG Ad Solutions starts at the home screen
April 21, 2025

WTF is the digital services tax?
April 21, 2025

WTF is the digital services tax?
April 21, 2025

‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
April 18, 2025

How Google took control over online advertising, according to those who watched it happen
April 18, 2025

When it comes to ads, Apple isn’t playing coy anymore
April 18, 2025

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads