Category: Marketing

June 6, 2025

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
June 6, 2025

Heineken uses hard numbers to foster better representation in social media ads
June 5, 2025

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
June 5, 2025

Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
June 4, 2025

Why Oatly’s marketers prefer cultural signals to focus groups
June 4, 2025

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
June 3, 2025

‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty
June 2, 2025

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles
May 30, 2025

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
May 30, 2025

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
May 30, 2025

Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity
May 29, 2025

In-house agencies navigate a new phase of purpose and pressure
May 28, 2025

Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
May 28, 2025

How creator marketing has become key to Mastercard’s culture-hacking strategy
May 28, 2025

Perplexity has offered ads for half a year — marketers already want scale
May 27, 2025

How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
May 27, 2025

Q2 brought calm, but not confidence as CMOs spend with caution
May 27, 2025

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
May 26, 2025

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
May 26, 2025

Lowe’s Media Network eyes incrementality amid marketer budget pressures