Category: Marketing

January 22, 2025

Retail chain WHSmith brings first airport ad network into the specialty retail media race
January 22, 2025

As Trump returns to the White House, media buyers clamp down on brand safety
January 21, 2025

What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 20, 2025

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 20, 2025

Here are the winners and losers of TikTok’s U.S. shutdown drama
January 20, 2025

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
January 17, 2025

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
January 17, 2025

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
January 17, 2025

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
January 17, 2025

Twitch streamers lament likely loss of TikTok as an audience referral engine
January 16, 2025

‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
January 16, 2025

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
January 15, 2025

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
January 15, 2025

‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 14, 2025

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
January 14, 2025

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
January 14, 2025

What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 14, 2025

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments