Category: Marketing

April 2, 2025

Despite the uncertainty, some advertisers have increased their TikTok spend this year
April 1, 2025

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
April 1, 2025

Digiday+ Research: Amazon gets an even stronger hold over retail media
April 1, 2025

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
March 31, 2025

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025

Ad-free platform Substack isn’t ruling out ads after all
March 31, 2025

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
March 28, 2025

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
March 27, 2025

Athlete creators have become must-have partners for brands at March Madness
March 26, 2025

10 MarTech partnerships that are changing the marketing landscape
March 26, 2025

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
March 25, 2025

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
March 25, 2025

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
March 25, 2025

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
March 24, 2025

Why Substack offers creators money to transfer their audience to its platform
March 24, 2025

How publishers are now approaching curation with a calculated embrace
March 21, 2025

Why advertising industry professionals are considering becoming creators
March 21, 2025

Digiday+ Research: How are marketers measuring success on the top social platforms?
March 20, 2025

As retail media booms, lines blur between performance and brand marketing budgets
March 20, 2025

The Rundown: Nvidia’s GTC showcases new AI capabilities that span many industries