Category: Marketing

May 16, 2025

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
May 16, 2025

AI is scaling in advertising – outcome-based pay isn’t
May 15, 2025

The Upfronts got a taste of the creator economy
May 14, 2025

Can brands like American Eagle appeal to Gen Z with Substack?
May 13, 2025

The LinkedIn ecosystem in 2025: Data from Metricool’s industry report
May 13, 2025

The missing piece of your martech stack
May 13, 2025

How Digitas is navigating search’s shift to the AI era
May 13, 2025

In Graphic Detail: How YouTube redrew the TV map
May 13, 2025

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025

Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
May 12, 2025

A check on The Trade Desk’s risks and rewards
May 12, 2025

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
May 9, 2025

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
May 9, 2025

S4 Capital trades billable hours for outputs as AI redraws agency economics
May 9, 2025

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
May 9, 2025

Q1 was a win for The Trade Desk, but bigger tests lie ahead
May 8, 2025

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
May 8, 2025

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 7, 2025

New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues