Category: Marketing

February 21, 2025

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
February 21, 2025

How advertisers are reacting to Google’s declining share of the search market
February 20, 2025

How Reformation hopes viral moments help it become ‘part of a cultural conversation’
February 20, 2025

Rising ad spend fuels rapid growth of Amazon’s DSP
February 19, 2025

While client climate commitments waver, some media agencies are doubling down
February 19, 2025

‘Gag orders all around’: Confessions of a comms professional on DEI backlash
February 19, 2025

Snap Inc: 3 areas marketers and content creators need to focus on for success
February 18, 2025

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
February 17, 2025

WTF is open-source marketing mix modeling?
February 17, 2025

WTF is open-source marketing mix modeling?
February 14, 2025

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
February 14, 2025

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
February 13, 2025

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
February 12, 2025

Inside Doritos’ ‘creator-led’ marketing strategy
February 12, 2025

Snap sees growth opportunity in SMBs
February 11, 2025

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll
February 11, 2025

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
February 11, 2025

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind
February 11, 2025

Programmatic snafu speak, translated: a guide to the usual excuses
February 10, 2025

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback