Inside ALDO’s in-house generative AI and machine learning strategy

Home > Marketing > Inside ALDO’s in-house generative AI and machine learning strategy

Amidst the artificial intelligence hype cycle, shoe and accessories retailer ALDO is working to lay its own internal AI foundations, expectant that the tools evolve from hopeful hypotheticals to mechanisms that deliver business results.

Last October, the retailer held its first Retail Gen AI Hackathon in collaboration with McGill University in Montreal and Amazon Web Services. It led to a plan to revamp ALDO’s search functions and enhance product recommendations. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.

“Having machine learning and generative AI is something that people really are working on,” he said. “But all of them require to have a good foundation, from the data perspective, to be able to consolidate all of [the functionalities].”

Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.