How to Benefit from AdTech Complexity and Keep Publisher’s Revenue Growing

High-quality monetization has always been an issue for Publishers. They were mostly taking care about the absolute amount of revenue drawn from inventory sales in the early years. Since the development of Programmatic Ecosystem, Publishers became more concerned with the quality of ads and appropriate ad management solutions. Multi-Branched Programmatic Source: Martech Infographics 2011, 2018 […]

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