DSP vs SSP: What Is the Difference?

As part of the programmatic ecosystem, the DSP, the SSP and the Ad exchange are cooperating closely. But, what is the difference among them, how works the real-time bidding and what do they have to do with it? The three players of RTB Real Time Bidding is an auction technique of buying and selling advertising […]

The post DSP vs SSP: What Is the Difference? appeared first on Admixer.Blog.

This article was originally published on https://blog.admixer.com

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.