DoubleVerify expands collaboration with LinkedIn to reinforce brand safety protections and contextual alignment

With this integration, DV advertisers can further protect brand equity and maximize campaign performance on LinkedIn Audience Network.

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, has launched DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network.

These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability, and contextual needs, the company said in a media statement.

According to the media release, DV Authentic Brand Suitability goes beyond standard categories and keyword blocklists — offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers with a scalable solution to reach the right audiences, at the right time – driving outcomes for brands.

“Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments,” said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising and we are thrilled to collaborate to support brand suitability and contextual targeting.”

Jordan Khoo, Managing Director of DoubleVerify APAC, said, “Over 100 million users of LinkedIn’s 800 million users worldwide are based in Asia Pacific, with India, Indonesia, the Philippines, Malaysia, and Singapore being some of its largest markets in the region. This partnership between LinkedIn and DoubleVerify will allow us to bolster the brand suitability and contextual targeting solutions for our clients here, helping advertisers and brands invest more confidently”.

This article was originally published on https://martechasia.net

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