Goodbye cookies: Moving into a cookie-less world with winning digital assets
First-party identity is the new marketing currency due to blocked third-party cookies. Now, all insights are collected within a brand’s private, owned, and dedicated environment. This session examines how to build an identity solution that enables you to drive accountability and transparency across the ecosystem. Learn how to measure efficiency of campaign spend across all channels without any single third-party intermediary and maximise existing investments in CDP, MDM, and adtech assets.