Category: Digiday+

March 11, 2025

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
March 6, 2025

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
March 4, 2025

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
February 25, 2025

Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
February 25, 2025

Marketing Briefing: Inside the evolution of celebrity brand partnerships
February 18, 2025

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
February 11, 2025

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
February 6, 2025

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
February 4, 2025

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
January 31, 2025

Digiday+ Research: Half of marketers say ad spend will grow this year
January 28, 2025

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
January 24, 2025

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 21, 2025

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 14, 2025

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
January 7, 2025

Marketing Briefing: What will the some of the major marketing trends of 2025 be?
December 30, 2024

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
December 18, 2024

Digiday+ Research: Marketers reflect on what they consider a successful 2024
December 17, 2024

Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends
December 12, 2024

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
December 12, 2024

Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind