Category: Digiday+

April 8, 2025

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
April 1, 2025

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
April 1, 2025

Digiday+ Research: Amazon gets an even stronger hold over retail media
March 31, 2025

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 25, 2025

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
March 25, 2025

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
March 21, 2025

Digiday+ Research: How are marketers measuring success on the top social platforms?
March 18, 2025

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
March 12, 2025

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
March 11, 2025

Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
March 6, 2025

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
March 4, 2025

Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
February 25, 2025

Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
February 25, 2025

Marketing Briefing: Inside the evolution of celebrity brand partnerships
February 18, 2025

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
February 11, 2025

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
February 6, 2025

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
February 4, 2025

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
January 31, 2025

Digiday+ Research: Half of marketers say ad spend will grow this year
January 28, 2025

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’