Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads
Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic, and FX. The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+, which would likely be […]