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New privacy bill would put major limits on targeted advertising

A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads. The bill, the Banning Surveillance Advertising Act, introduced by Reps. Anna ...

5 growth marketing predictions for 2022

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor A lean startup’s growth marketing tech stack 5 common growth marketing mistakes startups make It’s been a crazy year ...

Where will our data go when cookies disappear?

James Avery Contributor Share on Twitter James Avery is the founder and CEO of Kevel and has over a decade of experience in the ad tech industry. He is also an expert on software engineering and API technology. In January 2020, Google announced plans to eliminate third-party cookies, heralding ...

Hope and hype: Avoiding ad fraud in the hot connected TV market

Ian Trider Contributor Share on Twitter Ian Trider is VP of RTB Platform Operations at Basis Technologies, a leading comprehensive, automated and intelligent SaaS platform for marketers. Advertising tends to work in hype cycles. Native ads, mobile targeting, social media — over the past decade, all of these channels ...

3 disruptive trends that will shape marketing in 2022

Jonathan Metrick Contributor Share on Twitter Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world's leading fintech companies. More posts by this contributor Use cohort analysis to drive smarter startup growth Simon Lejeune Contributor Share on Twitter Simon Lejeune leads user acquisition at ...

Avoiding brand risk in podcast advertising

Lisa Utzschneider Contributor Share on Twitter Lisa Utzschneider is the CEO of Integral Ad Science, a global leader in digital media quality. During the pandemic, more consumers turned to music and podcasts for entertainment from the comfort of their homes, driving exponential growth in audio media. In fact, eMarketer estimates ...

UK’s antitrust watchdog orders Facebook to sell Giphy

In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority ...

Web 3.0 can repair the attention-driven digital economy

Doug Petkanics Contributor Share on Twitter Doug Petkanics is the CEO of Livepeer, an open video infrastructure for livestreaming. From imbalanced creator economics and poor security, to centralized control and disgruntled communities — Web 2.0’s flaws have been on full display these past couple of months. First, former Facebook product ...

Archive.ai aims to free marketers from their monotonous workflows

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. With the goal of making their ...

Apollo.io taps $32M to make the process of B2B sales more intelligent

Apollo.io, which is developing sales intelligence and engagement software for business-to-business companies, brought in $32 million in Series B funding to continue with its go-to-market acceleration approach. Tribe Capital led the round and was joined by NewView Capital and existing investor Nexus Venture Partners. The latest ...

B2B marketing tactics that can help move the needle

Ryan Narod Contributor Share on Twitter Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but ...