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European parliament backs big limits on tracking ads

The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users ...

New privacy bill would put major limits on targeted advertising

A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads. The bill, the Banning Surveillance Advertising Act, introduced by Reps. Anna ...

Give users genuine control over ad targeting, MEPs urged

Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising as a major vote looms on an update to the bloc’s digital rules. The European Parliament ...

Where will our data go when cookies disappear?

James Avery Contributor Share on Twitter James Avery is the founder and CEO of Kevel and has over a decade of experience in the ad tech industry. He is also an expert on software engineering and API technology. In January 2020, Google announced plans to eliminate third-party cookies, heralding ...

Hope and hype: Avoiding ad fraud in the hot connected TV market

Ian Trider Contributor Share on Twitter Ian Trider is VP of RTB Platform Operations at Basis Technologies, a leading comprehensive, automated and intelligent SaaS platform for marketers. Advertising tends to work in hype cycles. Native ads, mobile targeting, social media — over the past decade, all of these channels ...

3 disruptive trends that will shape marketing in 2022

Jonathan Metrick Contributor Share on Twitter Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world's leading fintech companies. More posts by this contributor Use cohort analysis to drive smarter startup growth Simon Lejeune Contributor Share on Twitter Simon Lejeune leads user acquisition at ...

Avoiding brand risk in podcast advertising

Lisa Utzschneider Contributor Share on Twitter Lisa Utzschneider is the CEO of Integral Ad Science, a global leader in digital media quality. During the pandemic, more consumers turned to music and podcasts for entertainment from the comfort of their homes, driving exponential growth in audio media. In fact, eMarketer estimates ...

UK privacy watchdog warns adtech the end of tracking is nigh

It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to ...

Europe offers tepid set of political ads transparency rules

It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it ...

Building customer-first relationships in a privacy-first world is critical

Travis Clinger Contributor Share on Twitter Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ...

Future of Advertising: Pivoting Without Cookies

The future is cookieless, and that’s an inevitable fact. There were nearly 500 people that found this topic crazy relevant right now that they wanted to hear it live on this webinar. But whether it becomes an advertising hellscape or a paradise depends on how ...

Mental health websites in Europe found sharing user data for ads

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according ...