Archive

Piano partners with Snowflake to activate customer data at scale

Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system. The partnership is part of the “Powered by Snowflake” program ...

Good morning: Go for gold

Good morning, Marketers, and go for the gold. When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that ...

Real Story on MarTech: Beware of vendor bullying

Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead ...

DistroTV announces Spanish-language ad-supported free streaming bundle

Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., as well as in Latin America. The new bundle includes movie channels that show films either produced ...

PhotoShelter acquires UK-based digital asset management provider Third Light

Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities. Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to ...

3 strategies to create better customer journeys across any channel

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what ...

The AI content creation space is growing

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number ...

Virtual events: The ultimate marketers’ guide

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations ...

MarTech registration is open! Grab your free pass now.

With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, ...

European parliament backs big limits on tracking ads

The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users ...

Merkle B2B Announces Integration of gyro and Merkle | DWA

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in The post Merkle B2B Announces ...