Seller Defined Audiences (SDA)

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

The post 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech appeared first on Clearcode | Custom AdTech and MarTech Development.

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

The post The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained appeared first on Clearcode | Custom AdTech and MarTech Development.