To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.