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UK privacy watchdog warns adtech the end of tracking is nigh

It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to ...

Europe offers tepid set of political ads transparency rules

It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it ...

EU’s data protection advisor latest to call for ban on tracking ads

The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s personal data, has warned the bloc’s legislators that a package of incoming digital regulations risks damaging people’s fundamental rights — without “decisive action” to ...

B2B marketing tactics that can help move the needle

Ryan Narod Contributor Share on Twitter Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but ...

5 common growth marketing mistakes startups make

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, signal determines success Early-stage brands should also unlock the power of influencers Having spent time in ...

The death of identity: Knowing your customer in the age of data privacy

Ted Schlein Contributor Share on Twitter Ted Schlein is a General Partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. More posts by this contributor What Silicon Valley can do about cyber threats The Entrepreneur’s Guide To Surviving A Tech Bubble  “Know your customer” is one of the ...

In growth marketing, signal determines success

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike ...