Archive

Dynamic Creative Optimization Now In Admixer.DSP

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer ...

2020 Rewind: Admixer’s Year in Review

The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies ...

DMEXCO @home: Highlights from the Most Experimental Expo

Last week the digital marketing industry came together on the first online DMEXCO. Due to the pandemic, the expo was in jeopardy, but in less than 6 months, the DMEXCO team rolled out a virtual platform for interactive streaming and networking.  After attending the event, ...

DMEXCO @home 2020: What to Expect and How to Get Ready

2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic.  In light of these profound industry changes, it is vital to keep track of the latest ...

Bigo Partners with Admixer: Buy Ads on Likee and IMO Apps

Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps.  Read up to ...

New Addition to Admixer.DSP: Dailymotion Video Inventory

Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion?   Dailymotion is one of the biggest video sharing platforms in the world. It ...

Admixer Is Now Offering Opera Ad Inventory

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. Learn more about Opera audience and benefits for brands. What is Opera?  ...

Xiaomi Inventory Is Now Available for Purchase on Admixer

We are proud to announce that Admixer.SSP partnered with Xiaomi and now offers diverse ad formats across Xiaomi apps and services. This also means that Admixer.DSP clients can now purchase new brand-safe inventory from one of the largest tech providers. Read up to learn more ...

Adsider LIVE: Mission Completed [Conference Highlights]

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE, which gathered online 673 guests from 284 companies and 38 countries. The audience included adtech specialists, app developers, publishers, brand-side marketers, and representatives of advertising agencies. For 9 hours, top advertising executives ...

Adsider Conference Postponed. Join Us for Adsider LIVE

Over the past couple of weeks, we have been monitoring and assessing the situation around the spread of COVID-19, taking all the necessary measures to ensure health and safety of Adsider Conference attendees.  In line with the guidelines of the WHO and the Ministry of ...

Admixer Audio Ad: A³ With a Companion Banner Now

The audio advertising channel is steadily gaining momentum. Its revenue grew by 30% from 2018 to 2019. Although the channel is generally intended for screenless consumption, there is room for display messages as well.  Admixer keeps expanding its creatives library that already includes 70+ ad ...

Join Adsider Conference in Kyiv, May 21-22, 2020

Admixer will bring together high-level decision-makers for its 2-day International programmatic event for ad industry professionals. Adsider Conference will be held on May 21-22 in the heart of Kyiv, Ukraine — at NSC Olimpiyskiy. What is Adsider Conference? The 2-day conference will focus on valuable ...

Player.best by Admixer: A Better Way to Monetize Videos

Today, we are highlighting the specifications of Player.best, an all-in-one video platform that helps publishers drive their revenues and reach their aspirations. Our purpose is to provide publishers who leverage video and audio content with control over their earnings, smooth video services, and reliable technologies ...

Moldova programmatic conference: key points by Admixer Technologies

On September 27, Admixer Technologies took part in the debut tech Moldova conference “Programmatic is simple”, organized by Admixer Moldova company. The venue was Tekwill center, where C-suits form Ukrainian and Moldovan technological companies were discussing digital advertising realities, innovations, and new technical capabilities for ...

Hyperlocal Targeting Advertising Now Available In Admixer.DSP

In the era when people access the internet on the go, it’s natural that brands and advertisers want to reach out their audiences wherever they are. And, sure thing, keep their ads relevant. This is where location-based targeting step in.  What is hyperlocal targeting? Location-based ...