Media & Entertainment

Google, YouTube outline plans for the US midterm elections

Google and its video sharing app YouTube outlined plans for handling the 2022 U.S. midterm elections this week, highlighting tools at its disposal to limit the effort to limit the spread of political misinformation. When users search for election content on either Google or YouTube, recommendation systems are in place to highlight journalism or video […]

Yandex’s sale of media assets to VK includes homepage

Russian search giant Yandex has finalized the sale of its two flagship media properties to local rival VK, owner of the eponymous social network. The deal to sell the products, Yandex’s algorithmically sorted news aggregator (News) and blogging recommender platform (Zen), was inked back in April. But today’s binding agreement goes further than that — […]

Acast introduces programmatic ads to its podcast platform

Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising, but launching a marketplace for programmatic (i.e. automated algorithmic) ad-buying is the next step in that evolution.

Acast introduces programmatic ads to its podcast platform by Anthony Ha originally published on TechCrunch

An Online Publisher Argues For Its Continued Relevance

In the digital media landscape, independent publishers are akin to magazines; they both cater to specific demographic groups and provide authoritative content that engages like-minded individuals.

Interest-based publishing has flourished for decades, spanning across publishing and broadcast platforms, connecting with discrete audiences. However, the rise of the Internet brought low barriers to entry and increased the ease of self-publishing, creating a fragmented ecosystem. As more and more ad spend moved to digital, marketers had to turn to scaled solutions because buying disparate audiences became inefficient.

An Online Publisher Argues For Its Continued Relevance by Henry Pickavet originally published on TechCrunch