Category: Marketing

May 12, 2025

A check on The Trade Desk’s risks and rewards
May 9, 2025

Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
May 9, 2025

S4 Capital trades billable hours for outputs as AI redraws agency economics
May 9, 2025

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
May 9, 2025

Q1 was a win for The Trade Desk, but bigger tests lie ahead
May 8, 2025

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
May 7, 2025

New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues
May 7, 2025

Digiday+ Research: Programmatic ad spend loses out to email this year
May 6, 2025

Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies
May 6, 2025

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
May 6, 2025

Ad dollars stay the course on TikTok, ban or no ban
May 6, 2025

WTF is Retrieval Augmented Generation for AI chatbots and large language models?
May 6, 2025

Advertisers push to standardize real-time auctions in retail media
May 6, 2025

Advertisers push to standardize real-time auctions in retail media
May 5, 2025

In Graphic Detail: How AI is changing search and advertising
May 5, 2025

Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
May 5, 2025

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
May 5, 2025

What if Google isn’t forever? Marketers grapple with a platform in flux