In-game advertising

What Are the Challenges and Opportunities of In-Game Advertising?

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

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What Are The Benefits of In-Game Advertising?

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The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

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The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

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AdTech in 2023: Trends, Challenges and Opportunities

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As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

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