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Predictions 2022: TV, CTV, and Video

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social restrictions - a consequence of the The post Predictions 2022: TV, ...

Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group

In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK The post Meta Directed to ...

Adverty Partners with Livewire to APAC In-Game Advertising Growth

Adverty today announces a new partnership with global gaming marketing and gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game ad inventory locally to Asia-Pacific (APAC), the largest continent in gaming. Adverty, the The post Adverty Partners with ...

BidMind Launches Improved Geofencing Feature – GeoNow

BidMind, a leading programmatic advertising platform, has announced the release of its new geofencing feature, GeoNow. GeoNow, which is being made available worldwide, is a powerful advertising tool for in-app, web, and CTV ad environments that can lend a critical The post BidMind Launches Improved ...

4 ways to drive customer engagement through personalization

Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation ...

Adnami to Receive 6-figure Investment from Danish Government

Tech company Adnami, has announced it is to receive funding from the Innovation Fund Denmark programme, "Innobooster"; an initiative led by the Danish government and designed to support innovative development projects within startups. Adnami specialises in programmatic, high-impact advertising solutions and The post Adnami to Receive ...

Good morning: A simple message

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and ...

Didomi Appoints VP Sales EMEA and Chief Privacy Officer

In order to support its strong growth globally, Didomi is pleased to announce the hiring of Jérôme Cohen as VP sales EMEA, and Thomas Adhumeau as chief privacy officer. These positions contribute to the structuring of the company's senior management The post Didomi Appoints VP ...

UK’s antitrust watchdog orders Facebook to sell Giphy

In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority ...

Cyber Monday set to be biggest spending day of year

Adobe projects between $10.2 and $11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when $10.8 billion was spent online. The Black Friday numbers indicate ...

Deloitte acquires content agency Madras Global

Deloitte Digital, a consultancy focusing on experience, announced that its parent company, Deloitte, acquired Ad2Pro Global Creative Solutions Private Limited (Madras Global) for an undisclosed sum.  This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, ...

Tell us if you are planning to attend in-person events in 2022

Since the pandemic started we’ve been tracking how COVID-19 has affected the way marketers attend conferences and other business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events has grown since vaccines became available and activities like dining ...