This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023.
Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors G…
Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and […]
Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits by Ivan Mehta originally published on TechCrunch
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced with a group of media buyers who are worried about the future of the social network as a “brand-safe” platform for their […]