For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
5 methods for leveraging digital advertising during a downturn by Ram Iyer originally published on TechCrunch
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest.
Track and capture: Getting started with attention metrics by Ram Iyer originally published on TechCrunch
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who don’t?
Why growth activation matters by Ram Iyer originally published on TechCrunch
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.
Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.