To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
EC Ecommerce and D2C
How e-commerce companies can brave the new retail environment
Even with inflation, and a potential recession on the horizon, now is the time to reach out to existing customers and stick with them through the ups and downs.