Archive

Europe offers tepid set of political ads transparency rules

It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it ...

Archive.ai aims to free marketers from their monotonous workflows

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. With the goal of making their ...

Apollo.io taps $32M to make the process of B2B sales more intelligent

Apollo.io, which is developing sales intelligence and engagement software for business-to-business companies, brought in $32 million in Series B funding to continue with its go-to-market acceleration approach. Tribe Capital led the round and was joined by NewView Capital and existing investor Nexus Venture Partners. The latest ...

B2B marketing tactics that can help move the needle

Ryan Narod Contributor Share on Twitter Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but ...

5 common growth marketing mistakes startups make

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, signal determines success Early-stage brands should also unlock the power of influencers Having spent time in ...

How to be a growth marketing anti-agency

“As a nerdy kid I loved tech and was fascinated by how business works,” says Cam Sinclair, founder of Australian growth marketing firm Ammo. “I always knew I wanted to find some way to help founders and innovators get their great ideas out into the ...

Scaling across Series A to C

Arthur Nobel Contributor Share on Twitter Arthur Nobel is an entrepreneur turned investor, now working as principal at Knight Capital in Amsterdam, specializing in scaling companies. He started his career at Rocket Internet before holding various growth roles across Europe. Co-author of the book "Leaders of Growth," he ...

The death of identity: Knowing your customer in the age of data privacy

Ted Schlein Contributor Share on Twitter Ted Schlein is a General Partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. More posts by this contributor What Silicon Valley can do about cyber threats The Entrepreneur’s Guide To Surviving A Tech Bubble  “Know your customer” is one of the ...

In growth marketing, signal determines success

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike ...