Archive

UK’s antitrust watchdog orders Facebook to sell Giphy

In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority ...

UK privacy watchdog warns adtech the end of tracking is nigh

It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to ...

Have ‘The Privacy Talk’ with your business partners

Marc Ellenbogen Contributor Share on Twitter As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance matters. As a parent of teenagers, I’m used to having tough, sometimes even awkward, conversations about ...

5 takeaways from BuzzFeed’s SPAC deck

Digital media outfit BuzzFeed announced today that it will go public via a SPAC, or blank check company. BuzzFeed also disclosed that it will purchase Complex, another media company, for $300 million in cash and shares in BuzzFeed itself; the SPAC deal will help finance ...

Building customer-first relationships in a privacy-first world is critical

Travis Clinger Contributor Share on Twitter Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ...

Dynamic Creative Optimization Now In Admixer.DSP

Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer ...

UK’s antitrust watchdog takes a closer look at Facebook-Giphy

Potential threats to the free flow of GIFs continue to trouble the UK’s competition watchdog. Facebook’s $400M purchase of Giphy, announced last year, is now facing an in-depth probe by the CMA after the regulator found the acquisition raises competition concerns related to digital advertising. It ...

Admixer ID Goes Live: A Privacy-Forward Identity Solution

Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising ...

Cannabis marketing startup Fyllo acquires DataOwl

Fyllo has acquired DataOwl, a company offering marketing and loyalty tools for cannabis retailers. Fyllo said it already works with 320 cannabis retailers across 25 states (plus Puerto Rico and Jamaica). According to Chief Marketing Officer Conrad Lisco, this acquisition allows the company to offer the ...

Is the internet advertising economy about to implode?

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the development of the web. Yet, for all the tens of billions of dollars ...