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Meta announces generative AI features for advertisers

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Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background […]

Meta announces generative AI features for advertisers by Ivan Mehta originally published on TechCrunch

Pinterest is testing a new premium video ad format on its app’s search tab

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Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company’s mobile app. With the “Premiere Spotlight” ad, as the new format is currently being called, advertisers will gain access to a premium placement for 24 hours on the Pinterest app’s search page. […]

Pinterest is testing a new premium video ad format on its app’s search tab by Sarah Perez originally published on TechCrunch

Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits

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Amid declining ad revenue and advertiser exits, Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. The program, available first for U.S.-based advertising campaigns, allows brands to analyze the content adjacent to— primarily tweets above and […]

Twitter partners with DoubleVerify and IAS on brand safety initiative amid advertiser exits by Ivan Mehta originally published on TechCrunch