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Web 3.0 can repair the attention-driven digital economy

Doug Petkanics Contributor Share on Twitter Doug Petkanics is the CEO of Livepeer, an open video infrastructure for livestreaming. From imbalanced creator economics and poor security, to centralized control and disgruntled communities — Web 2.0’s flaws have been on full display these past couple of months. First, former Facebook product ...

B2B marketing tactics that can help move the needle

Ryan Narod Contributor Share on Twitter Ryan Narod leads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but ...

5 common growth marketing mistakes startups make

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, signal determines success Early-stage brands should also unlock the power of influencers Having spent time in ...

Scaling across Series A to C

Arthur Nobel Contributor Share on Twitter Arthur Nobel is an entrepreneur turned investor, now working as principal at Knight Capital in Amsterdam, specializing in scaling companies. He started his career at Rocket Internet before holding various growth roles across Europe. Co-author of the book "Leaders of Growth," he ...

The death of identity: Knowing your customer in the age of data privacy

Ted Schlein Contributor Share on Twitter Ted Schlein is a General Partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. More posts by this contributor What Silicon Valley can do about cyber threats The Entrepreneur’s Guide To Surviving A Tech Bubble  “Know your customer” is one of the ...

In growth marketing, signal determines success

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike ...

Have ‘The Privacy Talk’ with your business partners

Marc Ellenbogen Contributor Share on Twitter As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance matters. As a parent of teenagers, I’m used to having tough, sometimes even awkward, conversations about ...

The gaming industry needs more than just coders

Josh Vesely Contributor Share on Twitter Josh Vesely is the senior vice president of Randstad’s Enterprise Solutions Group. While the COVID-19 pandemic has had a devastating impact on countless businesses across the globe, the $118 billion gaming industry not only survived, it thrived, with 55% of American consumers turning to gaming for entertainment, stress relief, relaxation ...

Building customer-first relationships in a privacy-first world is critical

Travis Clinger Contributor Share on Twitter Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ...

We need universal digital ad transparency now

Laura Edelson Contributor Share on Twitter Laura Edelson is a PhD Candidate in Computer Science at NYU’s Tandon School of Engineering and is a team member on The Online Political Transparency Project. Erika Franklin Fowler Contributor Share on Twitter Erika Franklin Fowler is Professor of Government at Wesleyan University where she ...

An Online Publisher Argues For Its Continued Relevance

Brian Fitzgerald Contributor More posts by this contributor For Kids, TV Takes A Backseat To Gaming Private Marketplaces: The Death Knell For Publishers? Editor’s note: Brian Fitzgerald is the president and co-founder of Evolve Media. In the digital media landscape, independent publishers are akin to magazines; they both cater to ...