To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
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How to run growth marketing during a recession
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
What to look for when hiring a growth marketing agency
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.
Yahoo appoints six new board members, including Jessica Alba
Yahoo announced six new members of its board of directors today, about a year after the internet brand was acquired by private equity firm Apollo for $5 billion [Disclosure: TechCrunch is part of Yahoo]. The new appointees include Jessica Alba, actress and founder of The Honest Company; Aryeh Bourkoff, founder and CEO of the independent […]