To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.