To optimize for growth, study your down-funnel metrics
You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
business intelligence
Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers
Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.