Archive

CTV & OTT Advertising Interview Series [Part 2]

Trends, challenges, and opportunities are constants in the programmatic advertising industry.  The current trends in programmatic advertising are connected with the rise of connected TV (CTV) and over-the-top (OTT) advertising. But what impact have challenges like the COVID19 pandemic had on this space and what does ...

CTV & OTT Advertising Interview Series [Part 1]

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions.  But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.   In part 1 of ...

Digital Marketing Asia

Goodbye cookies: Moving into a cookie-less world with winning digital assets First-party identity is the new marketing currency due to blocked third-party cookies. Now, all insights are collected within a brand’s private, owned, and dedicated environment. This session examines how to build an identity solution that ...

Google Chrome’s FLoC Explained + FAQs

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020 Although there are many standards and APIs in the Privacy Sandbox, the one that’s received the ...

The Main Standards and Initiatives from the IAB Tech Lab

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution. The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible.  Below we’ve ...