Archive

DoubleVerify to acquire OpenSlate

Combination will create industry-leading solution for social video and CTV advertisers. DoubleVerify has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV, the software platform for ...

Snap launches an industry first advertising product

Multi-format Delivery offers brands the opportunity to purchase multiple advertising formats in one cohesive ad set. Snap is globally rolling out a new advertising product, Multi-format Delivery to offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing ...

Will taming Google and Facebook change the Ad landscape?

In this exclusive MartechAsia, Bench Media CEO, Ori Gold, explains why APAC governments and regulators have not challenged Google’s ad dominance and how the ad landscape will change should giants like Google and Facebook be tamed. The news of the Australian Competition and Consumer Commission’s calls ...

Yahoo pilots first DOOH-led omnichannel campaign with Schroders

Programmatic DOOH, dayparting and peak-hour placement, and mobile retargeting powered the successful omnichannel campaign. Yahoo has delivered its pilot programmatic digital out-of-home (DOOH) omnichannel campaign with global asset and wealth management company, Schroders – a first for both brands in Singapore and Southeast Asia, the media ...

2020 Rewind: Admixer’s Year in Review

The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies ...

9 Digital Advertising Trends That Will Shape 2021

The end of the year is in sight, and it is crucial to review the key milestones and strategize for the next year. However, predicting the future after the rough ride we just had feels incredibly daunting.  On top of challenges created by the pandemic, ...

TikTok partners with Shopify on social commerce

TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will ...

The Best Video Ad Networks and Where to Find Them

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to ...

Ad Serving 101: Where Advertisers Meet Publishers

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the ...

YouTube announces a new shoppable ad format

YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes at a time when advertisers ...