Recent News

Future of Advertising: Pivoting Without Cookies

The future is cookieless, and that’s an inevitable fact. There were nearly 500 people that found this topic crazy relevant right now that they wanted to hear it live on this webinar. But whether it becomes an advertising hellscape or a paradise depends on how ...

e-Conomy SEA 2020

The Covid-19 pandemic has led to big shifts across Southeast Asia, and the e-Conomy SEA 2020 report reveals that 40 million people came online for the first time this year, bringing the total number of Internet users in the region to 400 million. Despite a challenging ...

Web Analytics

The role of statistics in the world of web analytics is not clear to many marketers. Unfortunately, by and large, the analytics industry is still dominated by data collection methodologies and tools. We all are obsessed about collecting more data. Lots of data. But rarely ...

Attribution Modelling

The importance of data-driven planning in digital advertising has become a significant factor for marketers. Advancements in data collection technologies have provided marketers the prerequisites for thorough analyses of the impacts of digital marketing activities and most often attribution models are used to evaluate the performance. This is ...

Customer Journey

The concept of the customer journey has gained attention not just because brands are competing on customer experience, but also because it’s a proven approach that delivers results: brands creating multi-layer journeys for their customers find a strong correlation with increased loyalty and sales. So what ...

Planning for Marketing Analytics

For any kind of digital marketing data analysis, the first step is always to plan for it. It is vital to identify primary business objectives that your analysis can address and the data that you will analyze will tie back to these key questions. There are many free ...

Yeah, funding for creator-focused startups is drying up

Services that help folks make, share and profit from creative works — Maven to Bounty to Substack to Patreon to Canva — have proliferated and grown in recent years. The rise of creator-focused startups was not an accident; instead, a secular trend of more accessible software ...

Walmart launches Roblox metaverse experiences

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are ...

Setting up your website: Getting started with Google Analytics 4

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together ...

Marketers need to be ‘always-on’ for holiday shopping

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples ...

Sojern Celebrates 15 Years Supporting Travel

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, The post Sojern Celebrates 15 ...

Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m

In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system The post Optus Opposed Privacy ...

Natural language search – what’s all the hype?

Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like ...

Brand building boosts coastal city development

RIZHAO, China, Sept. 22, 2022 /PRNewswire/ — A report from chinadaily.com.cn: Rizhao, a coastal city in East China’s Shandong province, is revving up efforts to revitalize the real economy and lead high-quality economic development by building up brands. The local government has been releasing policies to strengthen ...

What’s hot in the metaverse for consumers

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events ...

Adobe’s Figma acquisition doubles down on collaboration

Adobe’s recent announcement of a definitive merger agreement to acquire web-first collaborative design platform Figma was remarkable, at first sight, because of the cost. $20 billion. Okay, Salesforce paid more for Slack, but compare it to the $1.5 billion Adobe paid for Workfront. It’s a ...

The secret to building a useful martech stack

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com ...