Beyond the rosé: Navigating Cannes Lions as a sober attendee

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‘Tis the season of the Cannes Lions International Festival of Creativity, where there’s a seemingly endless supply of rosé. 

For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes. Others, however, may be looking for a Cannes Lions experience sans alcohol-induced nausea, focused more on the spirit of the festival than the spirits that come in a glass.

“People are looking at it through a different lens and they want to be able to get the most out of Cannes,” said Michele Fournier, global director of events and partnerships at VML ad agency, adding that she’s been sober for the past two years. “It’s such a privilege to be able to go to Cannes Lions. I want to be able to take the most advantage of it in every which way.”

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The original post is at Marketing Archives – Digiday

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