BEIJING, Feb. 3, 2023 /PRNewswire/ — Changzhou City in east China’s Jiangsu Province occupies a leading position in the development of new energy industry, according to a report released Saturday by China Economic Information Service (CEIS), a subsidiary of Xinhua News […]
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
The post How CTV can deliver market research for B2B marketers appeared first on MarTech.
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The post Top 9 immersive marketing events of 2023 appeared first on MarTech.
SHIJIAZHUANG, China, Feb. 3, 2023 /PRNewswire/ — A report from Great Wall New Media: Several groups of images were captured for the first time, in which female Baer’s Pochards were leading their chicks on the water. Wild birds are […]
X90 and X90 Pro deliver all-around performance upgrades powered by a state-of-the-art dual-chip technology, ideal for professional-grade photography or gaming, a robust triple-camera system with ZEISS optics, and much more packed in an all-new premium design. SHENZHEN, China, Feb. 3, 2023 /PRNewswire/ […]
This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023.
Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors G…
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform. One application of the…
BEIJING, Feb. 2, 2023 /PRNewswire/ — Global respondents have strong confidence in Chinese economic recovery, according to recent surveys by CGTN Think Tank. One survey shows that 86.8 percent of global respondents recognize China’s efforts to coordinate COVID-19 prevention and control […]
New research from the Singapore Management University shows that having individuals visualise the shock of future climate change failed to motivate them to change behaviour Research insights demonstrate the importance of customising communication strategies to different groups, from climate sceptics […]
LOS ANGELES and HONG KONG, Feb. 1 , 2023 /PRNewswire/ — CASETiFY, the global tech accessory brand loved by millennials, Gen Z, and Hollywood celebrities has today unveiled one of the most protective accessory series for Samsung devices in the […]
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
The post How data clean rooms might help keep the internet open appeared first on MarTech.
Have these questions ready for vendors, internal stakeholders and technology customers.
The post Questions to ask about conversion optimization platforms appeared first on MarTech.
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO)…
Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled “Programmatic DOOH: The Time is Now” into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital…
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech.
Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised.
Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal da…
In today’s ExchangeWire news digest: after posting an improvement to its underlying business, Meta’s shares skyrocket by 20%; Publicis Groupe announces it anticipates growth of up to 5% in 2023; and the EU and Singapore officially launch a partnership …
TAIPEI, Feb. 2, 2023 /PRNewswire/ — Chunghwa Telecom Co., Ltd. (TAIEX: 2412, NYSE: CHT) (“Chunghwa” or “the Company”) today reported its un-audited operating results for the fourth quarter and full year of 2022. All figures were prepared in accordance with Taiwan-International […]
HANGZHOU, China, Feb. 2, 2023 /PRNewswire/ — NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase” or the “Company”), one of China’s leading internet and online game services providers, today announced that it will report financial results for the fourth quarter and […]
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness – Sustainability in Digital Advertising’ Report. The survey received 256 respondents from acr…