Admixer Refines Transparency Culture with App-Ads.txt and Sellers.json

Ad fraud is an ongoing problem in the advertising industry.  As overall ad spends are increasing year after year, the rate of frauds income is rising as well. According to eMarketer’s latest estimations, advertisers’ loss from such actions varies from 6.5 to 19 billion dollars. To improve the situation, IAB Tech Labs expands its anti-fraud […]

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This article was originally published on https://blog.admixer.com

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